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About Us

Welcome to Wildchild London, where every stitch tells a tale of passion, purpose, and a commitment to dressing the next generation of Wild Children! I'm Adam, the proud owner and curator of Wildchild London, a brand born out of a desire to redefine children's fashion.

1. A Father's Vision: As a father of two energetic boys, Noah and Isaac, my journey into the children's clothing industry was fueled by the frustration of finding clothes that were both stylish and conscious. I envisioned creating cool, 'designer' type clothing with a clear origin story – something missing in the sea of corporate logos.

2. From Digital Ventures to Sustainable Fashion: Having spent years in the online world, particularly in the realm of designer furniture, my vision for Wildchild revolves around affordable, well-made clothing that echoes my lifelong commitment to sustainability. I believe in leaving a positive impact on the world, much like my ventures with sustainably sourced wood.

3. Dressing Wildchildren: Wildchild clothes aren't just garments; they're a statement. They're designed to withstand the adventures of a wildchild, encapsulating a blend of hardwearing durability and cheeky charm. I want kids to enjoy wearing our clothing, to feel cool and comfortable, breaking away from screen time to embrace the joy of being wild.

4. Ethical, Sustainable, and a Little Cheeky: At Wildchild, we're all about sustainability, UK craftsmanship, and a touch of the extraordinary. We're not a big corporation; we're a small team with a big heart. Every sale isn't just a transaction; it's a connection, and it means the world to us.

5. Beyond Clothing: As we grow, Wildchild will be a platform for raising awareness about the carbon and moral footprint of children's clothing and behaviors. Our approach is to guide and inform rather than preach, providing a helping hand to those who wish to make informed decisions for a better world.

6. Promoting Positivity: Wildchild isn't just a brand; it's a mindset. We want our clothing to make kids feel cool, confident, and positively wild. Our cheeky fox logo and the name Wildchild embody the spirit of creating a generation of Wild Children, free-spirited and full of joy.

7. A Family Company With You at the Heart: Customers are the heartbeat of Wildchild. We're a small family company, and your feedback matters deeply to us. Reach out, share your thoughts, suggest new ideas – our ears are open, and we're here to create a community that grows together.

8. Personal Dedication: I want every customer to know that Wildchild is not just a brand to me; it's a personal commitment. Every sale brings a smile to my face, and I eagerly anticipate the day when I spot someone walking down the street proudly wearing a Wildchild piece. Your satisfaction and joy are at the core of our mission, and if we fall short, we're dedicated to doing better.

Join us in creating a world of Wild Children, where every garment is a story waiting to be told. Thank you for being part of our journey.

With wild spirit,


Owner, Wildchild London