Posted on April 05 2018
As a new brand Wildchild has been looking to create its own identity in a marketplace which clearly segregates boys and girls. This influences how garments are designed and marketed. There is a sharp divide between boys and girls clothing which is not helped by the majority of high street retailers whom segment in-store.
We believe that offering clothes without limits is equally important for both boys and girls. Our subtle colour pallet injects fun, meanwhile the nature inspired prints and quirky splat shapes offer a cheeky expression of our personality. Fabric choice and cut also have to be right to suit and support all types of play, for both boys and girls.
We don’t have boys and girls sections on our website as all of our clothes can be mixed and matched creating a one stop shop for all children.